Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social ...

During the past six months, I have attended several association meetings in which the advantages of benchmarking best practices were presented. Best practice benchmarking is the process of seeking out ...

This week NetForecast publishes a free report detailing the findings of our recent APM best practices benchmarking survey. The results document how, compared to enterprises with poor APM best ...

The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to ...