A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

People with health anxiety tend to get tangled up in problematic behaviors, such as reassurance-seeking, excessive body checking and avoidance. These behaviors act like a vortex, sucking you into that ...

This bold social experiment forces people to confront a question they’re never prepared for: would they let a stranger live with them? The reactions reflect micro-expressions, trust cues, and ...

Even in teams stacked with stars, it’s often the glue players, the ones who make everyone else better, who determine success. What’s the science behind a Super Bowl win? A sports psychologist explains ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Total R&D expenditures at American universities topped $117.5 billion in FY 2024. Of that ...