The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

Pandemics, global warming, and rampant gun violence are all clear lessons in the need to move large groups of people to change their behavior. When a crisis hits, researchers, policymakers, health ...

Please provide your email address to receive an email when new articles are posted on . Behavioral changes, like stopping caffeine intake in the afternoon, can improve sleep. But the approach to ...

New year, new you. This is a common phrase at this time of year, often leading to frustration and disappointment. This phrase insinuates many maladaptive characteristics about change: your current you ...

What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

As the world hurtles toward a future with temperatures above the thresholds scientists say will lead to the worst climate disruptions, humanity needs to take all the actions it can—collectively and as ...