When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...
A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...
Strategic investment from a consortium including Silver Falcon Capital, Fyllo and National Media supports development of behavioral AI technology designed to help companies understand and predict ...
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Turning behavior science into real-life change
Behavior analysis isn’t just theory—it’s a science that helps people make lasting, positive changes in everyday life. From classrooms to clinics, applied behavior analysis (ABA) techniques are being ...
Artificial intelligence transforms how technology companies build, promote and sell, but it isn't solving the biggest ...
Dr. Michelle Rozen, The Change Doctor, behavioral scientist, bestselling author, and one of the most in-demand keynote ...
When Wellow compression socks discovered that NBA legend Bill Walton was an avid fan of its socks, the brand’s behavioral science instincts led them to believe that he would be the perfect influencer ...
In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...
From flash mobs to line-dancing to the Nutbush, experiencing rhythm and movement in a group context is known to boost mental and physical health in people of all ages. Now a University of the Sunshine ...
I’m not a theologian. I’m a psychologist and natural scientist who studies behavior in context, particularly how language shapes both human suffering and flourishing, and how subcultures reinforce ...
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