Discover four key economic concepts: scarcity, supply and demand, costs and benefits, and incentives. Learn how they affect consumer choices and financial decisions.

American students have a solid grasp of many broad economic principles, but they often lack a basic knowledge of the facts, rules, and institutions that shape their daily lives as citizens and ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. When it comes to concepts from economics useful to startup founders ...