Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

Restaurants looking to stand out in a crowded market may want to consider augmented reality.

Brands investing in 3d renders services are moving beyond static visuals. At the same time, 3d renderings services are becoming the backbone of AR tools that let customers place products inside their ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

In Austin, Texas, city leaders are using augmented and virtual reality — AR and VR — to train emergency responders. Philadelphia is exploring VR as a way to make public transport more accessible.

Snap’s new Spectacles glasses are its most ambitious yet. But there’s a big catch: you can’t buy them. On Thursday, Snap CEO Evan Spiegel unveiled the company’s first true augmented reality glasses, ...

With the Firehouse Hotel around the corner and the Bears joining the comp in 2027, Nine argues where else would you rather be.

Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the ...