Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...

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TONE’s Audio-Activated QR technology™ utilizes sound to passively engage with audiences, products and services. It allows for never-before-seen levels of engagement, activation, and metrics. The ...

A new startup called SonicNotify has developed a technology that will enable smartphone apps to receive data via high frequency sound inaudible to the human ear. Though limited, the signals would be ...

A new technology has been created called Acoustic Barcodes which consist of a pattern of physical notches on an object that when swiped with a finger nail, or the edge of the smartphone, created a ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...