Google has always been banking on AI and machine learning to help improve its process in lieu of manpower. Machine learning, however, always requires more data to learn from, and there is perhaps no ...

Towards its objective of making Android apps leaner and meaner than what they already are, Google is set to introduce ‘App install optimization’ techniques which it claims will speed up the app ...

Google is working to make Android app installs feel much quicker with its new "App Install optimization" feature. 9to5 Google found a support document for the feature, which will be used to analyze ...

Google is working on an app install optimization feature for the Play Store. This uses crowdsourcing to figure out the most commonly used parts of an app. Google will then use this information to ...

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad ...

In this article, we will look at what App Store Optimization (ASO) tool is, the benefits of ASO, types of ASO, and the top App Store Optimization Tools. There is no denying that app stores are crowded ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...