Google has always been banking on AI and machine learning to help improve its process in lieu of manpower. Machine learning, however, always requires more data to learn from, and there is perhaps no ...

Towards its objective of making Android apps leaner and meaner than what they already are, Google is set to introduce ‘App install optimization’ techniques which it claims will speed up the app ...

Google is working on an app install optimization feature for the Play Store. This uses crowdsourcing to figure out the most commonly used parts of an app. Google will then use this information to ...

Once upon a time, Android apps were these monolithic packages that contained almost all versions of the app for all architectures and languages that it supports. Recently, Google has been pushing for ...

Having app success in the U.S. doesn’t mean you’ve got it made globally. In the fifth installment of this six-part series, our experts tell you what you need to know to augment your app’s chances for ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The mobile app market, though future-forward, is still just like any ...

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...