With just ~100 billboards, a decades-old mascot, and sharp cultural timing, Amul has managed to cross the ₹1 lakh crore turnover mark for the financial year 2025–26.
Riding on the back of another trend, Amul is marking Kerala's auspicious regional festival, Onam, in style this year with a recreation of the viral ‘aura farming’ boat racing dance. The trend, started ...
The iconic Amul Girl prodding Indians to have 'Utterly Butterly Delicious' butter might have just run into a slippery situation regarding her birth certificate. Marketing consultant Dr Sanjay Arora ...