Everything changed when the management began looking into the word “organic”. Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product promise free ...

I’ve never liked American cheese. Before you lambast me about being a cheese snob, hear me out: the reason I dislike American cheese has nothing to do with the fact that it’s processed. Quite the ...

Amul ads have never disappointed us. Over the years, the brand has built a reputation for coming up with unique and creative ads that connect with people instantly ...