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With just ~100 billboards, a decades-old mascot, and sharp cultural timing, Amul has managed to cross the ₹1 lakh crore turnover mark for the financial year 2025–26.

Riding on the back of another trend, Amul is marking Kerala's auspicious regional festival, Onam, in style this year with a recreation of the viral ‘aura farming’ boat racing dance. The trend, started ...