Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Snap reported a wider loss and missed adjusted earnings estimates as it deal with an ad platform glitch. The operator of the Snapchat social media site said the ad problem led to some sales clearing ...

Teams that run critical ad systems dwindle to one or two staffers. Lost ad revenue adds up during what should be the most profitable time of the year. Reading time 3 minutes Among Twitter’s multiform ...

Spotify faced massive issues that led to ads being played on paid tiers like Premium and Basic, but thankfully, they are now ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. I believe digital advertising is broken. The fact remains that a ...

Don’t Let This Flop is released Wednesdays on all audio streaming platforms, including Apple Podcasts, Spotify, Amazon Music, Stitcher and more. If you spend a lot of time on TikTok and you’re a ...

Australia’s Competition and Consumer Commission (ACCC) has instigated proceedings against Facebook owner Meta for allowing the spread of scam ads on its platforms and — it alleges — not taking ...

Reports of sexually explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform’s content moderation efforts. A new incident shared on ...

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