If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Asos has launched a ‘try before you buy’ service, letting customers try on products at home and only pay for what they keep. Last month, the etailer launched Asos Instant, a same-day delivery service ...

ASOS has just gone and done the one thing that we've been dreaming of since we first discovered the online shopping site. ASOS is letting you try before you buy. And yes, that means you can order ...

TRANSITIONING your wardrobe over from humidity-approved pieces to chilly air essentials is easier if you're shopping at the right places. An Asos and Pretty Little Thing haul proved to be successful ...

AR developments are part of a bigger push for traditional brick-and-mortar retailers to woo consumers into their stores rather than opting to shop online. Hemant Mishra/Mint via Getty Images It’s ...

Asos, the online fashion retailer, is seeking a new chairman as Brian McBride prepares to step off the catwalk after nearly six years at the helm.‎ Sky News has learnt that the company, which is now ...

The retailer has teamed up with Swedish payments firm Klarna to power the service, which will only be available to consumers using its mobile app. It has already rolled out the same option in Germany, ...