Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

AI was sold as a force for progress, but recent controversies suggest a more complicated reality. Is AIheading for a ...

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), celebrating their work as "human-made." Subscribe to our newsletter for the latest ...

David Jones, founder & CEO, the Brandtech Group, makes 5 predicitions for AI in the near term and shares his thinking about all of 2026 ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

“AI doesn’t care,” a vandal scrawled on a New York subway ad promoting a wearable AI pendant called Friend, which was designed to monitor a user’s everyday conversations and serve as a companion “who ...

The groups specifically called on the FTC to use its authority under the agency’s 2019 consent decree with Meta, as well as ...

OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying ...

A new attack ad from Senate Republicans uses Sen. Chuck Schumer's real words about the government shutdown — but in an AI deepfake of the Democratic Senate Minority Leader. The 30-second video posted ...

Paul Harrison has previously received funding from ASIC, the Consumer Action Law Centre, and the Department of the Environment, Heritage and the Arts. He is a member of the Consumer Policy Research ...